Quoting James Greenwood and Christy Bartlett of Stacks Property Finders
The grey market generally attracts sellers who are reluctant to lower their asking price. These are classically unrushed sellers, testing the market without much of the associated hassle.
Christy Bartlett of Stacks Property Search says. “This is an increasingly accepted way of marketing a property.” This twilight zone means that would-be buyers looking only at property portals are missing out on many homes that are on the market secretly — described by agents as “pre-market” or “off-market”.
“Knock for Sale means buyers can be more proactive than sitting or waiting for the stagnant market to change,” Allen says, adding that for every home on the market there are three homeowners on the same street who are considering selling. “Properties are taking longer to sell, and the good ones often go before getting on to a property portal — it’s almost second-hand goods once a home is online,” he says. “We’re not creating something new, but we’re making something more efficient in a digital age. We know that people who love a particular house can be intimidated by ringing a doorbell or posting a letter through. This way you could be sitting on your sofa and within minutes you’ve sent out a dozen knocks.”
Not surprisingly, estate agents and buying agencies are not so keen on a service that bypasses them and their commissions
James Greenwood of Stacks cautions that homes solicited this way can be overpriced, with sellers taking advantage of buyers who are particularly keen on their property. “If you do negotiate a deal through this method, the chances of a deal going through successfully, when both parties are unrepresented, is slim,” he says.
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