‘What is happening in the housing market right now’? This is the question I get asked almost every day at the pub, dinner parties, rugby games, or just down at the local shop. I love my job, I have been a Search agent in the Hants/W Sussex/Surrey area for over 18yrs and everyone I know, wants to hear my thoughts as a local expert. In the UK we are obsessed with property, probably more so than any other country, it has been a great source of wealth for the last 50yrs and all house owners want to know how their investment is doing. At the moment that is a tricky question to answer and it depends on where you live.
The London housing market has always been different to anywhere else, particularly with top end properties. It usually reacts much more vociferously to positive or negative economic issues. Prices and the number of transactions follow suit. With the war in Iran at the moment, activity has been stilted.
In the south of England deals are currently being done, but it is all about price.
Over the last 5yrs there have been plenty of excuses to put a move on hold, Brexit/Covid/Budget etc, but I think there is now so much pent up demand for moving that there is a much more laissez-faire attitude to the current economic crisis.
Everyone dreams of owning a lovely home to bring up their family, and at the moment buyers are looking at the long term view. If they are planning to be there for 10-20yrs then they may as well get on with it. Prices are down from last year and although borrowing costs have gone through the roof, these higher interest rates are probably here for a while, so why not crack on.
The market has freed up, with more houses coming onto the market. This has a snowball effect because some downsizers who might normally have moved in the last 5yrs but have seen nothing advertised that they would buy, are all of a sudden seeing some more interesting houses becoming available. This triggers yet more stock.
The asking price is vital.
Some vendors think they should try a higher price to start with and then they can always drop the price. I believe this is a big mistake. So much of most people’s search process begins and ends with the portals and if they see a house on RightMove for weeks, a negative feeling about the house prevails, even if the price is dropped. A top end estate agent in Hampshire has had a lot of success recently by offering houses at a competitive price, on each occasion they have had multiple offers at the asking price within two weeks, and then achieved the best price for their clients by going to best and final offers.
It’s not rocket science. If the house is priced correctly it will sell, if it is overpriced it won’t.
The problem for buyers is to know when a house is priced correctly and when it isn’t. In towns this is easier to achieve by looking at the portal’s ‘estimated price’. If 3 houses in the road have sold in the same price range, then it is easy to predict. However in the countryside there are many more factors to consider and the portals often get it horribly wrong, sometimes by millions of pounds. I have seen houses where the view is worth £1m+ to the right person, AI cannot predict this. The best way to protect yourself and ensure that you don’t pay too much, is to have someone on the ground who knows the area and the market, and has got your back.
At Stacks we only work for buyers and our job is the opposite to estate agents, we find our clients their dream home at the lowest possible price.





