Well, aren’t we delighted that spring has sprung and 2024 is behind us!
Globally there were over 60 elections in 2024. Most importantly were the UK and US elections which had a big impact in the UK and saw the possibility of a volatile Trump 2nd presidency and a new Labour government under Keir Starmer. I will stop there before I get carried away. This is not a political statement! It is a review of 2024 and an appraisal of what we might expect in 2025!
The market started with a bang last year and we saw a lot of property coming to market at the lower end of the market. It really felt like the flood gates had opened and we were all waiting with bated breath anticipating a positive year despite the relatively high interest rates. After the initial rush everything seemed to pause… and then nothing happened!
With slowly falling interest rates and lots of stock coming through we anticipated a return to a more measured housing market. This really didn’t seem to be the case. The continuous hyperbole from the press suggesting a house price crash really seemed to pull the rug from under the newly saturated market.
Despite a reasonable effort from estate agents to convince us that the market was in good shape we seemed to have a disconnect between buyers who were expecting price cuts, and sellers who were still holding out for a positive selling experience following 3 years of price rises. While they may not have expected growth, they were still hoping that the prices would hold up.
We witnessed a stand-off. The anticipated second wave of stock never happened. We saw buyers holding off, expecting more. We also saw vendors starting to consider whether it was the right time. There didn’t seem to be a scuffle for the existing stock, simply a frustrationfrom both sides. With the exception of ‘best in class’ properties selling around guide the rest of the market seemed to bog down. The market wasn’t saturated, it just all seemed to come at once, a stampede then tumbleweed.
Properties sat on the market for weeks and even months before offering price reductions or even being removed from the market completely. We expected to see this drop off in 2023 but the market held up well. It seems to have impacted the market in 2024 instead. Everyone started nodding at each other and agreeing: it’s a ‘buyer’s market’. Well yes and no.
What does that mean for 2025?
Realism! That is the watch word for the market in 2025. It is important that we all manage our expectations. Many properties that came to market last year are now coming back. A number of those are readvertised with a new selling agent, many properties are relisted at a different and possibly more realistic price, some are simply coming back at the same price.
What is certainly the case is that these are selling. With a long list of buyers frustrated by the 2024 market you can now add new buyers coming to the market this year. This has meant a busy start to the 2025 market and it has made it competitive.
If you add to this mix the realism of selling agents not wanting to have properties stagnating on their books for a second year running and thereby offering realistic guide prices to new stock then this creates an interesting market. The market is certainly moving and it has started early.
Ok its not exactly edge of your seat stuff, but it’s a start!